Report Title 5





consumer demands and expectations are evolving more rapidly than expected in 2020, due to the global health crisis. While sustainability remains one of the key drivers for making purchase decisions, scientific credentialism is expected to take center stage for years to come. The main challenge will be to make products safe and efficient, yet also to offer more sustainable and cleaner solutions. From scientifically-backed traditional Eastern medicine via theĀ scienceĀ of epigenetics and multi-biotics, BEAUTYSTREAMS will map out future ingredients and claim territories that will resonate with consumers craving true efficiency.