Symposium Program

PSYCARE:
The Next Big Beauty Market Opportunity
by

November 7, 2023

ARRIVAL
1:30 p.m. – 2:00 p.m.
Welcome Coffee
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INTRODUCTION
2:00 p.m. – 2:15 p.m. 
Opening Words
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SOCIOLOGICAL CONTEXT 
2:15 p.m. – 2:40 p.m. 
Why Will PSYCARE Become an Integral Part of the Beauty Industry?
Michael Nolte, BEAUTYSTREAMS SVP Creative Director
________

EMOTIONAL CONTEXT
2:40 p.m. – 3:00 p.m. 
How Does Scent Impact Psychological Wellbeing?
Céline Ellena, Perfumer interviewed by Lan Vu, BEAUTYSTREAMS Founder & CEO
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MARKET OPPORTUNITIES
3:00 p.m. – 3:20 p.m. 
The Impact of PSYCARE on Different Categories
Barbara Doussard, L’Oréal Group Prospective Director interviewed by Michele Superchi, BEAUTYSTREAMS Vice President
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BREAK
3:20 p.m. – 4:00 p.m. 
Networking & Coffee
________

LOCAL CONTEXT
4:00 p.m. – 5:00 p.m. 
The Potential of PSYCARE for the Korean Beauty Industry
Round table discussion with Korean industry experts:
Dr. Young Ho Park, President of The Society of Cosmetic Scientists in Korea
Saehoon Lee, Chairman of Gyeonggi Cosmetic Committee
Daekuen Tché, Co-Founder of Néjoo Hair Care
Michael Nolte, SVP Creative Director of BEAUTYSTREAMS
Moderated by Haerim Kim, Editor-in-Chief of Beautynury and Yakup Shinmoon
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MARKET OPPORTUNITIES
5:00 p.m. – 5:45 p.m. 
Category Opportunities for Skin Care, Personal Care, Fragrance, and Color Cosmetics
Michael Nolte, BEAUTYSTREAMS SVP Creative Director
________

CONCLUSION
5:45 p.m. – 6:00 p.m. 
Closing Words
________

Language:
English & Korean

Venue:
Conrad Hotel Seoul
10 Gukjegeumyung-ro, Yeongdeungpo-gu,
Seoul, South Korea

*Program is subject to change.