April 2020

BEAUTYSTREAMS Launches Webinar

on “The Psychological & Behavioral Impact of the Crisis”

BEAUTYSTREAMS, the global beauty industry reference, will launch the latest in their “The Covid-19 Impact” series – complimentary webinars and reports to assist the beauty community during the pandemic.

The latest webinar entitled “The Psychological & Behavioral Impact of the Crisis” will be presented on June 10, 2020, broadcasted in 7 languages – English, Mandarin, French, Italian, Korean, Portuguese, and Spanish.

COVID-19 has upended the way that consumers live, and accelerated a long-term shift in values and priorities that have been emerging for some time. As many regions in the world move towards reopening, the world is forever changed by the crisis. BEAUTYSTREAMS examines how consumer mindsets and emotions are being impacted, and how this will influence their buying behavior.

Some of the key movements include:

With the rise in anxiety during the crisis, there will be more demand for self-care rituals to soothe body and soul. Focus on health, nutrition, and home fitness will be key.

Built-to-last values will predominate. It’s all about timeless items rather than flash-in-the-plan trends.

Meanwhile, on the contrary, for some consumers, once emerged from the lockdown period of frugality and denial, they will turn to ‘revenge spending,’ or splurges of fervent spending. This kind of spending will occur at all price-points, from masstige through to luxury.

“The realignment of consumer values will have significant impact on long-term strategy for beauty companies. Our goal at BEAUTYSTREAMS is help the beauty community pre-empt and plan for change,” said Lan Vu, Founder & CEO of BEAUTYSTREAMS.


BEAUTYSTREAMS is the global beauty industry reference. It is an indispensable source of information for leading companies on six continents, providing future insights, product forecasts, consumer analyses, and market intelligence.

About Lan Vu

Lan Vu is the Founder & CEO of BEAUTYSTREAMS. Ms. Vu is a renowned trend forecast visionary with over 30 years of experience in the fashion and beauty fields.

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