In the PRESS

02 Screen Shot 2020-07-05 at 10.35.12 AM
02 Screen Shot 2020-07-05 at 10.35.12 AM
02 Screen Shot 2020-07-05 at 10.35.12 AM

In the Press


August 2023
IO DONNA– ITALY 
Milano Beauty Week 2023, tutti gli appuntamenti di iO Donna



In quali modi la cosmesi può regalare benessere psicologico? Ne parlerà la beauty director di iO Donna Cristina Milanesi con Michele Superchi, vice presidente e global sales director di Beautystreams, e Paolo Fabene, professore ordinario di Neuroscienze, biomedicina e movimento all’Università degli Studi di Verona.

August 2023
AEIC– SPAIN 
¿Quién no se ha sentido alguna vez avergonzado/a por sus marcas de acné o cicatrices?


Las alteraciones en la piel como eccemas, cicatrices, psoriasis, rosácea, o el albinismo, que afectan hasta a un tercio de la población mundial, son a menudo descuidadas por las marcas de belleza. Sin embargo, marcas como Murad, Soteri Skin, Josie Maran y Cetaphil, han entrado en el mercado nicho con una creciente demanda: el espacio de dermatología OTC o de venta libre.

August 2023
COSMETIC INNOVATION – BRAZIL 
Tecnologias avançadas e ingredientes inovadores aperfeiçoam a categoria de Sun Care


Os consumidores estão mais conscientes do que nunca da importância da proteção solar para se protegerem contra o câncer de pele, o envelhecimento da pele e as queimaduras solares, embora com diferenças perceptíveis entre as gerações. Essa conscientização está impulsionando o crescimento do mercado.
August 2023
COSMOPOLO– ITALY 
Barbie mania: anche nel beauty spopola il trend Barbiecore



Il rosa è stato a lungo assocaito al brand Barbie: Barbie Pink, noto come Pantone 219C, da Pantone viene definito come “un colore estultante e pieno di vita. Glamous e senza paura. L’aspetto vivace e frizzante di questo colore riflette perfettamente il momento e soddisfa pienamente il nostro desiderio di esprimerci e la nostra voglia, a lungo repressa, di divertirci” racconta Michael Nolte, SVP Creative Director di BEAUTYSTREAMS.

July 2023
COSMETICS DESIGN – USA 
CosmeticsDesign Seminar Recap: 2023 CosmoTrends Report



To compile the report, “Cosmoprof invited the show’s exhibitors to submit their latest innovations, and BEAUTYSTREAMS then analyzed the hundreds of online submissions to identify the most captivating trends, with the resulting report highlighting what’s new and what’s coming next to provide a vital perspective on where beauty is headed now,” as shared in the seminar.

July 2023
COSMETICS BUSINESS– UK 
BeautySourcing’s perspective on the inspection of Cosmoprof Las Vegas 2023: unveiling sustainable beauty trends


Recently, Cosmoprof North America and BEAUTYSTREAMS unveiled the finalists for the esteemed Cosmopack Awards 2023. From this selection, it is evident that sustainability, eco-design, and refillable packaging remain at the forefront of the mainstream beauty market.

July 2023
Cosmetics Design – USA 
2023 Cosmoprof and Cosmopack Awards Recap



On the first evening of this year’s show, organizer USA Beauty, LLC including Informa Markets, Bologna Fiere, and the Professional Beauty Association in partnership with global beauty industry insight platform BEAUTYSTREAMS has horted the annual convention’s Cosmoprof and Cosmopack North America Awards.

July 2023
VOGUE– SPAIN 
De gesto de higiene anodino a fenómeno viral; cómo la ducha se convirtió en un ritual de culto


“Elevada por TikTok a la categoría de spa y ritual antiestrés, la ducha diaria se ha convertido en mucho más que un acto cotidiano de higiene; se trata de tomarse un auténtico momento de autocuidado en lugar de limitarse al lavado”, comienza a decir Michael Nolte, SVP Creative Director de Beautystreams.

July 2023
VOGUE– SPAIN 
Aromaterapia 2.0




Según Beautystreams, plataforma de información de referencia para la industria mundial de la belleza, el 75% de las emociones generadas a diario se deben al olfato, y al exponernos a un aroma agradable, nuestro estado de ánimo mejora un 40%.

June 2023
Voilà– ITALY 
È già estate



Per questo motivo, i solari di nuova generazione hanno una doppia funzione, come rileva e sottolinea Beautystreams – la più attendibile piattaforma di trend-forecasting nel settore cosmetico a livello globale – nel report “Solar Nova”.

June 2023
VOGUE– ITALY 
Il profumo della felicità e tutti gli altri prodotti beauty anti stress e ansia


Se fino a qualche tempo fa il lusso era avere tempo libero, oggi il nuovo lusso è la felicità: lo dichiara Beautystreams, la più autorevole piattaforma di trend forecasting a livello globale specializzata nel settore cosmetico, nel report Joyology. Per il 55% delle persone intervistate, la più grande fonte di gioia è il benessere psicofisico.

June 2023
NEXT IN BEAUTY– SPAIN 
El futuro de la cosmética en la menopausia: más marcas, más productos y diferentes enfoques


El tamaño del mercado mundial de la cosmética de la menopausia alcanzará los 22.7000 millones de dólares en el año 2028. Esto, significará un incremento del 5,7% entre 2021 y 2028, y unas 1.000 millones de mujeres todo el mundo estarán menopáusicas en 2025, un mercado, que si se tuviera que definir con una palabra es potencial. Sin embargo, como apunta la agencia BeautyStreams, se potenciarán otras subcategorías como ‘salud y bienestar’ de ‘perimenopausia’ y ‘menopausia’.

June 2023
House of Wellness– AUSTRALIA 
Why beauty avatars are rocking the latest make-up looks


BEAUTYSTREAMS Creative Director and trend authority Michael Nolte says the powerful possibilities of the metaverse have pushed beauty brands to find new ways to engage and captivate consumers. “Avatars have become a trendsetting domain for the digital experience, and beauty brands are showing an increasing interest in this new medium, as well as spending a growing slice of their influencer marketing budgets on virtual influencers,” Michael says.

May 2023
BASF – GERMANY 
BASF partners with BEAUTYSTREAMS to further expand its D’lite digital service for the personal care industry

“We are pleased to share key proprietary insights with D’lite users and to connect the dots between lifestyle shifts and the resulting implications for the beauty industry. It is a great opportunity to highlight how industry expert perspectives are indispensable for making sense of the myriad of quantitative data,” said Michael Nolte, SVP Creative Director at BEAUTYSTREAMS.

May 2023
COSMOPOLO – ITALY
Labbra, Beautystreams ci guida attraverso i nuovi trend


Michael Nolte, Creative Director di Beautystreams ci guida alla scoperta delle tendenze labbra protagoniste della prossima stagione.

May 2023
HAPPI MAGAZINE – USA 
Green Science, Sustainability and Inclusivity Drive L’Oréal’s Future in Beauty

Green science was a hot topic during a conversation with Mohamed Kanji, L’Oréal’s chief open innovation and operational excellence officer, North America. Kanji spoke during a fireside chat with Lan Vu, founder and CEO of BeautyStreams, during Suppliers’ Day.

May 2023
COSMOPOLO – ITALY
The paths of respectful beauty


In che modo l’inclusività si riflette sul settore cosmetico? Michael Nolte, Creative Director di Beautystreams, primaria agenzia di trend internazionale, spiega le tre traiettorie lungo le quali si sta sviluppando questo tema, che tocca questioni di genere, di etnia e di identità sociale.
March 2023
SÜDDEUTSCHE ZEITUNG – GERMANY
Smokey Eyes für alle


Die Spuren sind unübersehbar. „Das Gute an der Debatte über die Definition von Männlichkeit ist, dass es für einen Hetero-Mann mit 15 heute völlig okay ist, sich anders zurechtzumachen“, sagt Michael Nolte. Für den deutschen Trendforscher, der sich seit 15 Jahren in Paris mit der Kosmetikindustrie beschäftigt, steht fest: Der Wandel kommt durchaus auch im Markt an. „Die GenZ findet es heute fast unethisch, wenn eine Marke einfach die Frau oder den Mann anspricht“, sagt Nolte.

July 2022
Yahoo Finance USA
COSMOPROF NORTH AMERICA’S 19TH EDITION SUCCESSFULLY CONCLUDED

Also returning was
CosmoTrends, featuring trends showcased among exhibitors, including FILL IT UP (refillable beauty), LET’S TALK ABOUT SEX, SUPERCHARGED SERUMS, TEXTURED TRESSES, ETHICALLY SOURCED, and WFH SPA, and the Cosmoprof and Cosmopack North America Awards, which honored the best in beauty among exhibitors across seven categories live at the event. Both initiatives were conducted in strategic partnership with BEAUTYSTREAMS.

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