India Social Media Pulse: Embracing Brown Tones

India Social Media Pulse: Embracing Brown Tones

While dark black and brown hair color is naturally more dominant in India, Western influence has meant that for years it was more common for Indians to choose much lighter shades when dying their hair, such as blonde and golden hues. Now, that appears to be changing as more influencers are embracing their naturally darker hair tones and are choosing to dye their hair in varying shades of brown.

Make-up artist Mrunal Panchal (3.5M IG followers) posts a stunning portrait of herself with chestnut brown, recently dyed hair, and make-up in complementary, true-brown shades. “Brown tone obsession,” she writes.

Elsewhere, Malvika Sitlani Aryan (524K IG followers) shares a playful video of herself getting her hair dyed a natural, lighter brown with blended highlights, using Wella India’s Luxelights range. “It’s natural, it’s blended and it’s definitely luxurious,” writes Malvika. Meanwhile, fellow brunettes Janhvi Kapoor (15.1M IG followers) and Muskan Chanana (130K IG followers), can also be seen showing off their glistening, rich, milk chocolaty hair in recent posts.