Skin Care Brands Explore the OTC Dermatology Space
A range of skin concerns constitute minorities within the beauty realm, and a large portion of consumers are on the lookout for brands that will address these targeted issues. Beyond the most talked about components of diversity and inclusion like race, gender, complexion, or hair color and texture, skin diversity is an important topic in itself as concerns such as eczema, psoriasis, rosacea, scars, and albinism-related sensitivities are often overlooked by mainstream beauty brands. Holding true value, concerns such as these offer brands the opportunity to address beauty consumers on a precise and hyper-personalized level.
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Take a look at some of the opportunities on the rise within the OTC dermatology space by reading the full report.
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