Advanced Technologies and Innovative Ingredients Are Spurring Innovation in the Sun Care Category
The sun care category is expected to show significant growth in the coming years. Consumers are now more aware than ever of the importance of sun protection to guard against skin cancer, skin aging, and sunburn, though with noticeable differences between generations. This awareness is fueling market growth. Consumers are also becoming more vigilant about sun protection, with a shift in habits seeing year-round use of sun care products gaining traction.
Skinification and premiumization of sun care is emerging. Hybrid formulas are appearing, with brands integrating skin care ingredients and claims, as well as results-driven concepts into their latest product developments, boosting sun care’s benefits.
Take a look at some of the trends driving the sun care market by reading the full report.
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