CosmoVision 2024-2029 “VITALISM: Living Longer, Living Stronger”
In a changing landscape where the median age in many regions is projected to rise, it becomes crucial to engage consumers across their entire life journey rather than exclusively concentrating on younger demographics. While the emphasis may vary depending on the country or region, it is essential to recognize that in today’s modern societies, physical needs and style preferences aren’t solely determined by age. In this contemporary context, a baby boomer could maintain good health, an active lifestyle, and even be a devoted TikTok user, while a member of Generation Alpha might occasionally take a break from social media and experience chronic fatigue, for instance. Therefore, mindset and outlook are gaining in relevance over age.
With extended lifespans, the definition of beauty is evolving in tandem with changing lifestyle needs. Preventive health aimed at elevating consumers’ “health-span” is a mindset shift that carries profound implications for our industry.
Within the beauty sector’s diverse ecosystem, there is remarkable opportunity to offer solutions tailored to various age-related needs across all categories. From traditional methods that cater to those pursuing a youthful appearance to contemporary, age-inclusive strategies that embrace the natural changes in skin and hair as a celebration of life’s journey, the landscape is in flux. The rise of age-inclusivity underscores a growing trend: consumers’ empowerment on how they approach their age regardless of their generation. With such shifting mindsets, this will be a pivotal theme for the years ahead.
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