Special Market Intelligence Report
“How Are Rising Costs Impacting U.S. Beauty Spending ?”
Overview:
In the face of economic uncertainty and potential price increases, U.S. consumers are reassessing how they engage with beauty products and services. BEAUTYSTREAMS conducted an exclusive, proprietary survey with over 1,000 U.S.-based respondents, representing diverse demographics across income, age, ethnicity, and region. This upcoming report offers in-depth quantitative and qualitative insights to help brands, retailers, and service providers recalibrate their strategies amid rising costs.
Why this report matters:
As inflation, tariffs, and supply chain pressures continue to affect pricing, this comprehensive study provides actionable intelligence for:
- U.S.-based and international beauty brands navigating pricing sensitivity.
- Companies seeking to localize or re-shore supply chains.
- Marketers crafting value-driven messaging and promotions.
- Product developers identifying categories at risk or with resilience.
Key Insights & Strategic Highlights:
1. Price Sensitivity is Real—and Growing.
A combined XX% of respondents say they would either buy “much less” or “a little less” if beauty prices rose by 10–20%.
=> Recommendation: Introduce tiered pricing, bundled value sets, and loyalty incentives to retain spend across categories.
2. Essentials Remain Strong, Luxuries Face Cuts.
Facial skin care and hair care are most likely to be purchased regularly, even amid inflation (with weighted averages of XX and XX). In contrast, categories like spa services and wellness classes saw high rates of abandonment.
=> Recommendation: Focus innovation and advertising spend on “non-negotiable” essentials. Reframe luxury experiences as wellness investments.
3. U.S. Brand Preference Is a Competitive Advantage.
When asked if they would switch to U.S. brands if tariffs made foreign brands more expensive, nearly XX% said “Yes” or “Maybe.” A full XX% cited “supporting the U.S. economy” as a key reason for choosing domestic products.
=> Recommendation: Double down on local provenance, safety, and sustainability in communications for U.S. brands. International brands should consider local manufacturing or “Made in USA” sub-lines.
4. Diverse Demographic Nuance.
While younger respondents (ages 18–29) show higher brand loyalty regardless of cost, middle-aged consumers (45–60) are more likely to switch to affordable alternatives or delay purchases.
=> Recommendation: Tailor product positioning and outreach by life stage – Gen Z seeks brand identity, Gen X seeks functionality and value.
5. Switching Triggers Are Clear.
Only a XX% price increase is enough for many consumers to abandon their preferred foreign brand.
=> Recommendation: Monitor price elasticity thresholds closely and leverage targeted messaging during tariff cycles.
What’s Included in the Full Report:
- Full data analysis with age, gender, ethnicity, and regional cross-tabs
- Category-by-category breakdown (skin care, fragrance, salon services, supplements, etc.)
- Behavioral predictions under price pressure
- U.S. vs. foreign brand preference analysis
- Strategies for both domestic and international beauty companies
- Visual data dashboards for internal use or boardroom presentations
Audience:
Ideal for C-Suite, category managers, brand strategists, marketing leaders, and product developers at beauty and wellness companies with U.S. exposure.
Don’t miss out.
Report Release on Friday, June 27, 2025
This report gives your team the edge it needs to navigate a volatile market with confidence, data, and foresight.
Report Content Outline:
Release Date: June 27, 2025
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How Are Rising Costs Impacting U.S. Beauty Spending?
1. EXECUTIVE SUMMARY
- General Methodology
- Consumption Trends: Key Takeaways
- Market Forecast
- Opportunities
2. CONSUMER SURVEY FINDINGS
- a) Scope of the Survey and Methodology
- b) Perceived Economic Impact:
=> Respondents’ perception of their future spending power
=> Emotional sentiment and financial expectations - c) Reactions to Price Increases
=> Willingness to change beauty consumption if prices rise by 10-20%
=> Emotional sentiment and financial expectations - d) Category-Level Impact
=> Breakdown of purchasing frequency across beauty/wellness categories
(e.g., skin care, fragrance, hair care, wellness classes, wellness supplements)
=> Categories most likely to be cut or maintained
=> Weighted average scores and insight - e) Brand Switching Behavior
=> Influence of “Made in the U.S.A.” on consumer choices
=> Willingness to switch from foreign to domestic brands due to tariffs
=> Thresholds for price sensitivity (1-5%, 6-10%, etc.)
=> Top countries of origin for consumers’ favorite beauty brands
=> U.S. vs international brand appeal=> Consumer motivations for choosing U.S. brands: economic, performance, accessibility, safety, inclusivity, sustainability
3. STRATEGIC IMPLICATIONS FOR BEAUTY BRANDS
- a) Opportunities for U.S. brands amid price sensitivity and patriotic sentiment
=> Recommendations for value proposition, and communication
=> Category focus recommendations - b) Challenges and opportunities for non-U.S. brands
=> Communication and repositioning for the U.S. market
=> Alternative export market opportunities
4. RECOMMENDATIONS PER BEAUTY CATEGORY
- Facial Skin Care
- Hair Care
- Body Care
- Sun Care
- Make-up
- Nails
- Oral Care
- Fragrance
- Salon Services
- Spa & Wellness
- Wellness Supplements
- Tools & Devices
- Cosmetic Procedures
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