We are entering the era of intentional beauty, a desire to embrace the rituals of looking good and feeling good with mindfulness, consideration, and equanimity. It’s about welcoming products into our lives that truly belong because they address deep-seated needs, not just for ourselves but also in their thoughtful approach towards the planet. Intentional beauty is purpose-driven at heart, but it is also committed to a feeling of presence, aliveness, and getting the most out of every beauty moment.
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