Health-Span Beauty: Why the Move to Journey-Inclusive Beauty is Inevitable

Health-Span Beauty: Why the Move to Journey-Inclusive Beauty is Inevitable

You might have started hearing more and more about longevity recently, both within the beauty industry and beyond. In recent times, there has been a significant shift towards prioritizing longevity and health-span among consumers across all ages. Researchers are particularly interested in “blue zones,” regions like Okinawa, Japan, Sardinia, Italy, the Nicoya Peninsula in Costa Rica and Loma Linda, California known for their exceptional longevity and low incidence of age-related diseases. This growing interest in longevity, within the beauty world, is reflected in recent industry investments, with companies like the Estée Lauder Companies and L’Oréal backing longevity-related initiatives and investments in biotech companies focusing on aging and longevity.

The beauty industry, traditionally focused on youthfulness, is undergoing a profound shift in perspective towards embracing aging as a natural part of life. There’s a growing emphasis on holistic approaches to aging, acknowledging the interconnectedness of physical, mental, and emotional well-being. And hormones, long perceived as unwelcome troublemakers, are steadily starting to be brought more into the conversation and being celebrated for their role across life’s journey.

What does this shift entail for the future of the industry? How will consumers’ shopping habits change in the coming years? How does this translate on the beauty market today? Take a look at our dedicated white paper on Health-Span Beauty, a three-year macro forecast developed by BEAUTYSTREAMS.

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